Best Graduate Schools for Marketing

Questions About the Marketing Ranking

What does the Marketing ranking measure?

It compares the strength of graduate study in Marketing across universities using key ranking components: research strength; employability and career outcomes; global engagement; learning experience; and applicant demand and revealed preference. Independent expert judgment calibrates the weight given to each component for the field and checks that the resulting order makes sense.

Does the Marketing ranking compare universities or individual programs?

The ranking compares universities, not individual programs. Each university receives one position based on how its graduate offering in Marketing performs across the key ranking components. The programs listed beneath it help you explore your options; they do not receive separate ranks.

How should I use the Marketing ranking to build my shortlist?

Use it to identify universities worth investigating, then compare the linked programs for academic fit, admissions requirements, deadlines and costs. A higher position should inform your shortlist, not decide it for you.

Which countries are represented in the Marketing ranking?

United States (22), Canada (2), Netherlands (2), France (1), Hong Kong (1), Singapore (1), and United Kingdom (1). The ranking is global and does not use a country quota.

Are higher-ranked universities usually harder to get into?

Often, but not always. Applicant demand and revealed preference are only part of the ranking. Research strength, career outcomes, global engagement, learning experience and field-specific calibration also shape the order. Admission standards still vary by degree level, specialization and individual program, even within the same university.